What is a social media campaign, anyway? We explain, and share examples of campaigns that have started conversations and sparked change.
Video
Spark Change Podcast Episode 3: Simple Advocacy Videos
Short videos are easy to make and share with smartphones, and they can have a big impact because of their power to create an emotional connection between viewers and people they're watching. In this podcast, we share tips for producing and distributing simple advocacy videos.
Spark Change Podcast Episode 2: SnapApp
Interactive content, such as polls, quizzes and photo contests, are effective ways to increase engagement. In this podcast, we share ideas for using interactive content creation tools like SnapApp to advance advocacy.
Spark Change Podcast Episode 1: Google+ Hangouts
In our very first podcast, Erin Murphy and Denise Miller of Firesteel share ideas for using Google+ Hangouts to advance advocacy. Hangouts are a very accessible way to connect people, wherever they are, and to create an archive of their video conversations.
At Firesteel, we test a lot of new media tools as we mobilize our community to advocate for an end to homelessness. The purpose of the Spark Change Podcast is to share what we've learned, and to help other advocates use these tools.
Domestic Violence: Sue’s Story
Sue's former partner seemed like a nice guy at first. When they moved in together, though, the difference was night and day. He beat her so badly that she frequented the emergency room. He completely controlled her finances, and isolated her from her friends and family so she was trapped. On this last day of Domestic Violence Awareness Month, hear Sue's story, and find out what you can do to help end the cycle of abuse.